Social media is one of the most crucial aspects of businesses, which has conquered not only our marketing strategies but also our daily personal lives. While SEO is constantly changing, social media platforms too have had no shortage of changes over the last few years. New features, brand opportunities, and consumer preferences were introduced to online users last year. Now that we have entered the early part of 2018, there is no doubt that social media will continue to develop and surprise us.
To keep up with the changes in social media marketing, here are the following trends to keep an eye out for this year:
1. Live Streaming – Live streaming undoubtedly has taken social media by storm since 2017 and is expected to continue to rise in popularity this year. In fact, about 80 percent of social media users prefer watching live streaming from brand rather than reading their blogs.
2. Influencer Marketing – If you did not try influencer marketing last year, then 2018 is the perfect time to engage in social media outreach and look for an influencer that is right for your business brand. Choosing the right influencer can effectively promote your product and/or services and boost brand recognition. As both Millenials and Gen Z advance their careers, the purchasing power will continue to increase owing to their large numbers.
3. Instagram Stories – Since the Instagram launched Stories, it has accrued over 250 million daily users. In fact, Instagram Stories has made it to the top list of social media trends in 2018 due to the astonishing engagement number it posts. This social media trend is especially helpful for brands because companies receive at least one direct message from a customer. Businesses can use it as a medium to open more opportunities for them to get more messages.
4. Messaging Platforms – Expert marketers expect businesses to step out of their comfort zone and focus more of their efforts on messaging apps. There are more than 2.5 billion users of messaging apps all over the world that is why it is easy to realize how these apps can be beneficial for businesses. While there may still be companies that prefer publishing blog posts to connect with their customers, marketers may slowly upgrade and invest more time and finances in customer interaction through messaging apps. With the help of chatbots, both small and big businesses can easily personalize shopping experience in different social media platforms, like Facebook, Messenger, Viber, and WhatsApp.
While it is difficult to tell whether these latest trends can change the way brands and customers use social media, keeping yourself updated with the recent changes can help you stay competitive and ahead of your competitors.